Tag: marketing

Bad slogans, and monotonous supernavyazchivaya advertising products, often causing the consumer aversion to its object, mishaps and blunders in advertising opuses – not an uncommon phenomenon in the market of the Russian advertising. A truly memorable and have to purchase a product or service offers – one. What is the secret of successful marketing moves? Mistaken view of some representatives of the advertising business that the most important thing in Advertising – memorability. Andrew Schroepfer has firm opinions on the matter. In their view, it does not matter if the advertisement has caused human negative emotions, the main goal is reached – consumers pay attention to it, remember, and now the brand on everyone's lips. Examples of such alleged effective advertising abound throughout the world. Such an approach is fundamentally wrong, since advertisers are forgetting about the basic purpose of advertising, the ultimate goal of which – for sale. Kai-Fu Lee takes a slightly different approach.

Buyer in commercials or text itself is important product together with the advantages provided by its purchase. Everything else for the average consumer – an extra burden on the organs of sight and hearing, and little of interest. A good publicity stunt should make it clear to ordinary layman, that this particular product or service, among other proposals – the best just for him, created especially for him and it is to meet his man in the street needs. Any Florance oftentimes addresses this issue. Object advertising benefits represented only in the case in the video (text, slogan) confirmed its function is essential for the consumer … If you liked this article, we recommend to go to this site, where you'll find a lot of useful information about contextual advertising and advertising in general.

Until mid-February, due to a decline in orders in the creative agency Ed Vance there were no pay raises. After the holidays, the agency continued to work with the company Siesta restaurant chain tool and rake, which began in 2007. For the restaurant were made exclusive handmade Electrical Products, packaging design for the cake, as well as a booklet Confectionery. Planning developed a corporate style and design of the annual congress of the Russian Guild of Realtors. In 2008, a number of works for a regular customer Ed Vance – Company ANKEY / smarttehnologii. Developed: the firm style, creative vision, a series of thematic brochures, including fashion, with the author’s watercolor illustrations, as well as the client’s office decor project, implementation of which will end in January 2009.

Among implemented projects to develop web sites, Ed Vance themselves emphasize the two: for an advertising agency Next Advertising and wholesale distributor of interior fabrics – House Caro. Both projects are hard work does not only on exclusive flash site design, but also user-friendly interface developed on the basis of modern technology site building (intellectual property developers Ed Vance). Work has continued with VDGB company. This year, for VDGB Ed Vance developed a creative concept with a friendly orange fellow, which is reflected in the printing industry and at the booth of the company. As mentioned above, In addition to working with our regular customers, in 2008 brought the creative agency of Ed Vance and new customers.

Among them – representing AIG in Russia – the American Insurance and Reinsurance Company. Working with AIG began with a creative concept for the services of property insurance and auto insurance, then followed by a number of other works on the business of printing and exclusive souvenirs, outdoor decor and design showcase at the office. So was annual report developed AIG. In 2008, Ed Vance creative agency offering a new service – design, interior decoration, which was in great demand among restaurateurs. As shown, the restaurateurs are very kind to the their work, they want to surprise and interest to its visitors. Thus, patrons Ed Vance are: Cafe Delicious, a beer garden Beer-Loga and cafes AMBar, which are regularly developed and implemented a creative concept design decoration on the occasion, the atmosphere and mood. Among the achievements of creative agency in Moscow Ed Vance in 2008, won the tender can be noted on the design of the catalog of cosmetics Infinum, the development of custom development booth for the company Empiro, participation in the nonprofit social advertising contest, where the creative team Ed Vance offered an interesting online project – Oh, CREATE, and also opened a new, already the third, the representation agency in St. Petersburg. The former two are located in Chelyabinsk, and Prague (Czech Republic). December 23 creative agency Ed Vance said three years of official existence of the company, on the occasion of the celebration in the center Moscow will be a grand corporate atmosphere in a fantastic AMBar.

To day of today, to construct your blog to generate presence in Internet has become something indispensable, is something that has become one of the subjects that Web 2,0 defines and very far it has been already that one time in which it was a mere pastime. Learn more on the subject from Peter Asaro . Some of the Web sites with more traffic in Internet to day of today are Blogs. It is a flexible form to provide information and at the same time to interact with a hearing. To arm and to construct blog of success are something simple if you know like doing it, but to maintain it, can become something very difficult for that begins, so in this article I go to darte some proven suggestions so that your blog becomes one of success. Frequently Steve Wozniak has said that publicly. It knows your Public And most important, it writes for them. It is not possible to be written for everybody, reason why you must centrarte in your objective public specifically.

Unfortunately, it cannot be an expert in everything. And if it is tried to write on any idea or subject that appears at a certain time in your head, your blog will lack a specific direction. So it chooses an area of interest in that you are really enthusiastic and that you know in depth. Everything is question to make Networking. A very important aspect of the social average is that he is exactly that, social. The interaction that you have not only with your readers, but with others bloggers and webmasters is a great way to generate feedback, as well as new readers for your blog. The content must reign by on the others Your blog does not have to look itself like the one of a super millionaire in Internet, reason why you must of centrarte in the content over the design. Soon you will already have time very well to play with this aspect.

Since then, ad agencies agreed to share the concept of ATL (from the English. Above the line – above the line") – advertising on traditional media advertising and BTL (from the English. Below the line – below the line") – the original advertising solution, embodied in the form of promotions, PR-events. The idea of BTL-actions – a set of actions that bring together the product or service with the target audience to gain consumer confidence and increase sales of products advertised. During the BTL-actions important direct individual contact with the client, because the desire to make a purchase increases in personal acquaintance with the virtues and qualities of goods. The success of an advertising agency depends on proper planning promotions, to clearly define the target audience, great-looking promotional campaigns and training for the action. BTL-activities of the purpose of promotion includes mandatory steps: Analysis market, the definition of the target audience, the most successful venues for events and the development of specific promotional offers; selection of technology bringing a promotional offer to a targeted audience; training props, conducive to easy memorization of the image of the advertised object; Formation and training of a promotional team.

95% success BTL-actions depends on the human factor. Read more from Steve Wozniak to gain a more clear picture of the situation. The main events are the showmen promoters. For successful results apply regular training and ongoing supervision of staff. Using a whole arsenal of tools for organizing, conducting, monitoring and promotion: officials Promoters and supervisors instructions, forms, reports, photo reports, schedules. During the formation of a promotional team focuses on the qualities necessary for the promoter: young, active, orderly, courtesy, resourcefulness, sense of humor and artistry. Each successful promotion is organized by a complex. Promoters work lies not only in pronunciation of the promotional text. Promotions are accompanied by thematic trade shows, billboards, bright costumes, flyers, gifts and tastings. To support the promotion are often involved animators used outdoor advertising in nontraditional media, woven in environment (ambient advertising).

Many people in the world use this means to complement their habitual income. Although nobody is going away to return rich filling surveys, an interesting number can be won, like covering expenses extra or saving something of money. In addition, to make money with surveys online is easy, any special capacity is not needed to do it and as if outside little you can do, it in your free short whiles, without commitment some, from the comfort of your home. But you will ask yourself why the companies would pay by a survey? Djame decirte that many companies of the United States and Europe realise studies of market by means of these remunerated surveys. This way they find out the tastes and the opinions of its potential clients, obtaining valuable information who use to make new products and to plan their new strategies of sale. This causes that it is possible to make money with surveys online.

The system is the following one: Internet sites exist that are dedicated to obtain data exceeds what companies are realising remunerated surveys, and make listings of them. You can registrarte free of charge in these sites, but the listing of the companies you will have to buy it. In the majority of the sites it costs between ten and thirty dollars. Once you have the listing in your hands, you must registrarte in the companies, like interested in filling up remunerated surveys, completing a profile with your data. The companies that consider your profile like interesting or coincident with the type of people which they look for, will send their survey to you to your electronic mail, so that you can complete it. When you have completed several, the gained money will be credited in your Paypal account or it will be made you arrive by means that you have chosen for such aim..