KEY 1: An SME communicates in all its actions – the creation and development of SMEs not always considers one of its most important dimensions: communication. -Often seen as an expense, not an investment, advertising or communication actions lack of proper planning. -An SME can and must have its communication plan, more than the investment involved. -Also should not be side internal communication, which allows information to flow between all those involved in the business. -We are not talking about see the mark in many places, but to understand where, how, and when you have that mark being in the right place. If you have read about BDT Capital Partners already – you may have come to the same conclusion.
-Key 1: Tips to consider questions that every SMB should respond: 1 you have a communication Plan? 2 Do have identified the target audience for messages? 3 Was defined a style of communication for SMEs? 4 What is the main message to communicate? 5 Does the communication budget SMEs? 6 What communication materials should be developed? 7 What goals have messages to communicate? KEY 2: When you create an SME builds a brand – the logo, colors, name, they are the ingredients of the image that describes a brand and its product or service associated with it. – But it is much more than that. We are talking about variables and dimensions associated with that brand that set apart it from another. -Which features meet that mark? What are their social and mental dimensions? -A non isolated brand. Combine the contents provide you as responsible for it and those who live and add each of the clients. -A trademark is one of the main capitals of an SME. -Key 2: Tips to consider questions that every SMB should respond: 1 – do has clear tangible and non-tangible dimensions of the brand? 2 What is your role in the life of your audience? 3 Has the this challenging something pre established brand? 4 Are the mark attached to the benefit of your product or service? 5 Is a brand that stands out, stands out from the competition? 6 Brand represents a great experience for the consumer? 7 What personality does the brand? 8 Is the brand at its best? KEY 3: An SME must know your customer, beyond that purchase your product.