Study of CHD expert not even half of the establishments of the leading cash & carry wholesale market of the region to purchasing sources in hotels and restaurants in the food shopping “, select expert analyzes Thilo Lambracht, CEO of CHD / Marktplatz Hotel GmbH. The required food be ordered also to a third in the wholesale and delivery or purchased one-third in the food retail trade (LEH). Just below the strong budget hotels, a significant customer potential thus remains for the multimedia provider of large retail chains. With the beverage supply, cash & carry hypermarkets have only a low importance. About 73 percent of restaurateurs and 57 percent of hoteliers, water, beer, juices & co., however, regularly in the regional specialist beverage wholesale trade order. Here the advice of classic beer Publisher is noticeable”, commented Labib. Drink from get markets are frequently used by eleven percent of restaurateurs, or about 13 percent of hoteliers to the shopping. Interesting: Almost 19 per cent of F & B buyers from the hospitality industry (F & B = food & beverages) also use cheap drink promotions in the food retail sector.
“Main argument by over 55 per cent of respondents, the relatively long transport distances are why cash & carry hypermarkets often not be used to purchase”, Labib reported. About 17 percent of the study participants deters the (perceived) higher prices in supermarkets. In other words, with targeted promotions and services like delivery services for wholesale buyers, buyer can recover from the hospitality industry cash & carry markets,”Labib pointed out. The potential once again to tie former Gastrokunden, is great. Because when it comes to freshness, availability and scope of assortment are often leading the wholesale markets. About CHD expert / Marktplatz Hotel GmbH: the divisions range from market research about direct marketing and data management. The company’s philosophy is the Title knowledge making! “.” The company was group in 1997 as a founder of Marktplatz Hotel GmbH and is one of about seven years to the international CHD expert with branches in all economically important countries in Europe and United States and Canada.
CHD expert is one of the preferred partners of the Hotel Association (IHA) Germany. The customer base includes companies in the areas of food & beverages, equipment and media. More at:. Thilo Lambracht, lambracht.t chd-expert.de CHD expert Marktplatz Hotel GmbH Veerser WEG 2 b, D 27383 Scheessel (near Hamburg) Tel. + 49 (4263) 301-300, fax + 49 (4263) 301 333 Carsten Hennig, press chd-expert.de Tel. + 49 (4263) 301-131, mobile + 49 (160) 958 377 56 keywords: except home market, hotels, gastronomy, catering, GV, shopping sources, food, drinks, F & B, food, beverages, cash & carry, wholesale, wholesale and delivery, food retail, LEH, drink from get market